Siesta Billy is more than a tequila — it’s a lifestyle. It’s a way of thinking about life that values experiences over things, moments over schedules, and knowing when it’s time to slow down and enjoy what’s in front of you. Tequila is simply the first expression of the Siesta Billy lifestyle.

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The Siesta Billy character and logo are inspired by Bored Ape Yacht Club NFT #4440, making Billy one of a kind; just like the people who connect with the brand. He’s a reminder that there’s no single way to live awesome, only your way.

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Behind the laid-back attitude is a serious foundation. Siesta Billy is founded and operated by spirits industry veterans and owners of a tequila distillery in Jalisco, Mexico, bringing real experience and craftsmanship to everything we create.

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Siesta Billy is just getting started. As the brand grows, so will the lifestyle — with new releases, experiences, events, and stories added along the way. Consider this the beginning. Clock out. Lime in.